{"id":3089,"date":"2019-08-29T11:06:30","date_gmt":"2019-08-29T03:06:30","guid":{"rendered":"https:\/\/kccmmarketing.com\/cn\/?p=3089"},"modified":"2019-10-07T20:40:02","modified_gmt":"2019-10-07T12:40:02","slug":"facebook%e5%bb%a3%e5%91%8a%e4%b8%8d%e8%83%bdexclude%e3%80%8cexpats-all%e3%80%8d%e6%80%8e%e4%b9%88%e5%8a%9e","status":"publish","type":"post","link":"https:\/\/kccmmarketing.com\/cn\/facebook%e5%bb%a3%e5%91%8a%e4%b8%8d%e8%83%bdexclude%e3%80%8cexpats-all%e3%80%8d%e6%80%8e%e4%b9%88%e5%8a%9e\/","title":{"rendered":"Facebook\u5ee3\u544a\u4e0d\u80fdExclude \u300cExpats (All)\u300d\u600e\u4e48\u529e?"},"content":{"rendered":"<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_3089\" class=\"pvc_stats all  \" data-element-id=\"3089\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img src=\"https:\/\/kccmmarketing.com\/cn\/wp-content\/plugins\/page-views-count\/ajax-loader.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<p>\u6839\u636e\u65e9\u524dFacebook\u5728\u7f8e\u56fd\u88ab\u4eba\u6295\u8a34\u5176\u5ee3\u544a\u7684Exclude\u529f\u80fd\u53ef\u80fd\u5bfc\u81f4\u79cd\u65cf\u6b67\u89c6\uff0cFacebook\u524d\u5169\u661f\u671f\u5c31<a href=\"https:\/\/www.facebook.com\/business\/news\/keeping-advertising-safe-and-civil\">\u79fb\u9664\u4e86\u8d85\u904e5,000\u500bAd Targeting Options<\/a>\u3002\u5f53\u6211\u4eec\u4ee5\u4e3a\u8fd9Exclude\u529f\u80fd\u66f4\u65b0\u53ea\u662f\u5728\u7f8e\u56fd\u53d1\u751f\uff0c\u4f46\u5176\u5b9e\u4e0d\u662f\uff0c\u6211\u4eec\u5728Malaysia\u8bbe\u7f6e\u5e7f\u544a\u7684\u65f6\u5019\u4e5f\u53d1\u73b0Exclude\u7684\u529f\u66f4\u65b0\u4e86\u3002<\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/secure.web-hosting.net.my\/clients\/aff.php?aff=3967\"><img loading=\"lazy\" class=\"aligncenter wp-image-2933 size-full\" src=\"https:\/\/kccmmarketing.com\/cn\/wp-content\/uploads\/2019\/06\/468x60.gif\" alt=\"free ssl free domain\" width=\"468\" height=\"60\" \/><\/a><\/p>\n<p><span id=\"more-7795\"><\/span>\u6211\u4eec\u8bbe\u7f6e\u5e7f\u544a\u5e38\u7528\u4f86\u9664\u53bb\u5916\u52b3\u7684\u300cExpats (All)\u300d\u53ca\u5176\u4ed6\u300cExpats (\u4efb\u4f55\u570b\u85c9)\u300d\u9078\u9805\uff0c\u90fd\u5df2\u7ecf\u4e0d\u5b58\u5728\u4e86\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-3090 size-full\" src=\"https:\/\/kccmmarketing.com\/cn\/wp-content\/uploads\/2019\/08\/exclude.png\" alt=\"exclude expat\" width=\"759\" height=\"311\" srcset=\"https:\/\/kccmmarketing.com\/cn\/wp-content\/uploads\/2019\/08\/exclude.png 759w, https:\/\/kccmmarketing.com\/cn\/wp-content\/uploads\/2019\/08\/exclude-300x123.png 300w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/><\/p>\n<p>\u4f3c\u4e4eFacebook\u8fd9\u56de\u79fb\u9664\u51e0\u5343\u4e2aAd Targeting Options\u7684\u58ee\u4e3e\u4e0d\u5355\u5728\u7f8e\u56fd\u8fdb\u884c\uff0c\u5c31\u8fdeMalaysia\u5e02\u573a\u4e5f\u53d7\u7275\u8fde\u3002<\/p>\n<p>\u90a3\u53ef\u600e\u4e48\u529e\u5462\uff1f\u4ee5\u4e0b\u6709\u51e0\u4e2a\u5efa\u8bae\uff0c\u5e0c\u671b\u5bf9\u5927\u5bb6\u6709\u7528\u3002\u8fd9\u4e9b\u5efa\u8bae\u4e0d\u4e00\u5b9a\u662f\u6709\u5173Facebook Ad\u7684\uff1a<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_16 counter-hierarchy ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kccmmarketing.com\/cn\/facebook%e5%bb%a3%e5%91%8a%e4%b8%8d%e8%83%bdexclude%e3%80%8cexpats-all%e3%80%8d%e6%80%8e%e4%b9%88%e5%8a%9e\/#Ban%E5%88%A5%E7%9A%84%E5%9C%8B%E5%AE%B6%E7%9A%84%E7%94%A8%E6%88%B6\" title=\"Ban\u5225\u7684\u570b\u5bb6\u7684\u7528\u6236\">Ban\u5225\u7684\u570b\u5bb6\u7684\u7528\u6236<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kccmmarketing.com\/cn\/facebook%e5%bb%a3%e5%91%8a%e4%b8%8d%e8%83%bdexclude%e3%80%8cexpats-all%e3%80%8d%e6%80%8e%e4%b9%88%e5%8a%9e\/#Exclude%E5%80%8B%E5%88%A5%E3%80%8CInterest%E3%80%8D\" title=\"Exclude\u500b\u5225\u300cInterest\u300d\">Exclude\u500b\u5225\u300cInterest\u300d<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kccmmarketing.com\/cn\/facebook%e5%bb%a3%e5%91%8a%e4%b8%8d%e8%83%bdexclude%e3%80%8cexpats-all%e3%80%8d%e6%80%8e%e4%b9%88%e5%8a%9e\/#Expats_Away_from_Hometown\" title=\"Expats = Away from Hometown?\">Expats = Away from Hometown?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kccmmarketing.com\/cn\/facebook%e5%bb%a3%e5%91%8a%e4%b8%8d%e8%83%bdexclude%e3%80%8cexpats-all%e3%80%8d%e6%80%8e%e4%b9%88%e5%8a%9e\/#%E6%89%93%E5%B9%BF%E5%91%8A%E4%B8%8D%E8%A6%81%E4%B9%B0Engagement\" title=\"\u6253\u5e7f\u544a\u4e0d\u8981\u4e70Engagement\">\u6253\u5e7f\u544a\u4e0d\u8981\u4e70Engagement<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Ban%E5%88%A5%E7%9A%84%E5%9C%8B%E5%AE%B6%E7%9A%84%E7%94%A8%E6%88%B6\"><\/span>Ban\u5225\u7684\u570b\u5bb6\u7684\u7528\u6236<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5728\u51fa\u5e7f\u544a\u65f6\uff0c\u5148\u5728Facebook Page Settings\u7981\u6b62\u4e2a\u522b\u56fd\u5bb6\u7684\u7528\u6237\u770b\u5230\u4f60\u7684\u5185\u5bb9\u3002<\/p>\n<p>\u5982\u679c\u5f88\u96be\u7981\u6b62Facebook\u628a\u4f60\u7684\u5e7f\u544a\u4e0e\u5185\u5bb9\u53d1\u7ed9\u6765\u81ea\u522b\u7684\u56fd\u5bb6\u7684\u7528\u6237\uff0c\u90a3\u5c31\u7d22\u6027\u4e0d\u8ba9\u522b\u7684\u56fd\u5bb6\u7684\u7528\u6237\u770b\u4f60\u7684\u5185\u5bb9\u3002\u53cd\u6b63\u4f60\u505a\u7684\u5185\u5bb9\uff0c\u6839\u672c\u4e0d\u662f\u7ed9\u4e2a\u522b\u56fd\u5bb6\u7684\u7528\u6237\uff1b\u6216\u4ed6\u4eec\u6839\u672c\u4e0d\u61c2\u8bfb\u90a3\u4e9b\u5185\u5bb9\u3002\u90a3\u7981\u4e86\u4ed6\u4eec\u4e5f\u662f\u4e3a\u81ea\u5df1\uff0c\u4e3a\u4ed6\u4eec\u8282\u7701\u4e00\u70b9\u5b9d\u8d35\u7684\u65f6\u95f4\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-3093 size-large\" src=\"https:\/\/kccmmarketing.com\/cn\/wp-content\/uploads\/2019\/08\/restrict-1024x663.png\" alt=\"\" width=\"1024\" height=\"663\" srcset=\"https:\/\/kccmmarketing.com\/cn\/wp-content\/uploads\/2019\/08\/restrict-1024x663.png 1024w, https:\/\/kccmmarketing.com\/cn\/wp-content\/uploads\/2019\/08\/restrict-300x194.png 300w, https:\/\/kccmmarketing.com\/cn\/wp-content\/uploads\/2019\/08\/restrict-768x497.png 768w, https:\/\/kccmmarketing.com\/cn\/wp-content\/uploads\/2019\/08\/restrict-800x518.png 800w, https:\/\/kccmmarketing.com\/cn\/wp-content\/uploads\/2019\/08\/restrict.png 1229w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\u4f46\u8fd9\u6837\u505a\u6548\u679c\u597d\u5417\uff1f\u5176\u5b9e\u8fd8\u597d\u5566<\/p>\n<p>\u4f46\u5982\u679c\u771f\u6709\u56fd\u5916\u7528\u6237Like\u4e86\u4f60\u7684Page\uff0c\u800c\u4f60\u53c8\u89c9\u5f97\u660e\u663e\u662f\u968f\u4fbfLike\u800c\u5df2\uff0c\u90a3\u5c31\u53ef\u4ee5\u4f7f\u7528\u53e6\u4e00\u4e2a\u529f\u80fd\u300cBan from Page\u300d\u6765\u5904\u7406\u3002\u5148\u6253\u5f00\u4efb\u4f55\u4e00\u4e2a\u6709\u56fd\u5916\u7528\u6237Like\u7684Post\uff0c\u518d\u70b9Like\u4e86\u7684\u6e05\u5355\u3002\u5728\u8fd9\u4e2a\u6e05\u5355\u4e0a\uff0c\u6bcf\u4e2a\u7528\u6237\u7684\u6700\u53f3\u8fb9\u5c31\u6709\u4e2aBan\u7684\u6309\u94ae\uff0c\u53ef\u4ee5\u9009\u62e9\u628a\u8be5\u7528\u6237Ban from Page\u3002\u81f3\u5c11\u9632\u6b62\u8fd9\u4e9b\u7528\u6237\u518d\u5728\u5176\u4ed6Post Like \/ Comment \/ Share\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Exclude%E5%80%8B%E5%88%A5%E3%80%8CInterest%E3%80%8D\"><\/span>Exclude\u500b\u5225\u300cInterest\u300d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u96d6\u8aaaExclude \u300cExpats (All)\u300d\u662f\u6700\u6613\u628a\u5916\u85c9\u7528\u6236\u6392\u9664\u65bc\u6211\u5011Facebook\u5ee3\u544a\u4e4b\u5916\u7684\u65b9\u6cd5\uff0c\u4f46\u4e5f\u6709\u5176\u4ed6\u7ba1\u7406Facebook\u7684\u670b\u53cb\u6703\u7528\u5176\u4ed6Interest\u7684Targeting Options\u4f86\u6392\u9664\u7684\uff0c\u4f8b\u5982ABS-CBN Corporation\u3001Radio Philippines Network\u3001Angel Locsin\u7b49\u3002\u9019\u4e9b\u300c\u8208\u8da3\u300d\u6709\u4e9b\u662f\u7576\u5730\u50b3\u5a92\uff0c\u6709\u4e9b\u662f\u7576\u5730\u7684\u540d\u4eba\uff0c\u5176\u4ed6\u570b\u5bb6\u7684\u4eba\u672a\u5fc5\u6709\u8208\u8da3\uff0c\u65bc\u662fExclude\u9019\u4e9b\u300c\u8208\u8da3\u300d\u7684Targeting\uff0c\u5c31\u53ef\u80fd\u8f03\u6709\u6548\u7684\u628a\u90a3\u4e9b\u570b\u5bb6\u7684\u4eba\u6392\u9664\u5728\u5ee3\u544a\u4e4b\u5916\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Expats_Away_from_Hometown\"><\/span>Expats = Away from Hometown?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6211\u4eec\u4e5f\u627e\u5230\u53e6\u4e00\u4e2a\u65b9\u6cd5\uff0c\u662f\u503c\u5f97\u5927\u5bb6\u8bd5\u8bd5\u7684\u3002\u867d\u7136\u6ca1\u6709\u4e86\u300cExpats (All)\u300d\uff0c\u4f46\u539f\u6765\u5728Demographics\u6709\u4e00\u4e2a\u300cAway from Hometown\u300d\u3002\u8fd9\u4e2a\u9009\u9879\u610f\u601d\u5927\u6982\u5c31\u662fExpats\u5427\uff0c\u4e0d\u8fc7\u6548\u679c\u662f\u5426\u4e00\u6837\u5462\uff0c\u5927\u5bb6\u53ef\u4ee5\u8bd5\u8bd5\u770b\uff0c\u7136\u540e\u5206\u4eab\u4ea4\u6d41\u4e00\u4e0b\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-3092 size-full\" src=\"https:\/\/kccmmarketing.com\/cn\/wp-content\/uploads\/2019\/08\/away.png\" alt=\"away from hometown\" width=\"752\" height=\"247\" srcset=\"https:\/\/kccmmarketing.com\/cn\/wp-content\/uploads\/2019\/08\/away.png 752w, https:\/\/kccmmarketing.com\/cn\/wp-content\/uploads\/2019\/08\/away-300x99.png 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%89%93%E5%B9%BF%E5%91%8A%E4%B8%8D%E8%A6%81%E4%B9%B0Engagement\"><\/span>\u6253\u5e7f\u544a\u4e0d\u8981\u4e70Engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8fd8\u6709\u4e00\u70b9\u3002\u4ee5\u540eRun Facebook Ads\uff0c\u5c3d\u91cf\u907f\u514d\u518d\u7528Engagement\u505a\u4f60\u7684Ad Objective\u4e86\u3002\u4e00\u6765\u4f3c\u4e4eEngagement Ads\u662f\u6700\u5bb9\u6613\u5f15\u6765\u5f88\u5f97\u7a7a\u548c\u6ca1\u6709\u6d88\u8d39\u7684\u7528\u6237\u300c\u5e2e\u4f60\u624b\u8dd1Like\u300d\uff1b\u4e8c\u6765\u4ee5Engagement Ads\u6765\u7684Ad Results\u53ebActions\uff0c\u800c\u4e0d\u662f\u6211\u4eec\u5e38\u5e38\u542c\u5230\u7684Like\u3001Comment\u3001Share\u3002\u6bcf\u6b21\u7684Actions\u90fd\u5305\u62ec\u5f88\u591a\u4e0d\u540c\u7684\u4e1c\u897f\uff0c\u4f8b\u5982\u5404\u79cd\u7684Clicks\u3002\u8fd9\u4e9bActions\u5f80\u5f80\u53c8\u6bd4Like\u3001Comment\u3001Share\u7684\u603b\u6570\u5927\u5f88\u591a\u3002\u4e8e\u662f\u4e4d\u770b\u4e4b\u4e0bCost Per Result\u5f88\u4f4e\uff0c\u4f46\u771f\u7684Result\u5f88\u5dee\uff0c\u800c\u4e14\u5f88\u96be\u89e3\u91ca\u3002<\/p>\n<p>\u8981Run Facebook Ads\uff0c\u4e0d\u5982\u505a\u4e00\u4e9b\u8d34\u8fd1\u4f60\u516c\u53f8Business Objective\u7684\u5e7f\u544a\uff0c\u5c31\u662f\u4e0d\u662f\u8fbe\u81f3\u8d2d\u7269\u8fd9\u76ee\u6807\uff0c\u4e5f\u4f1a\u6bd4\u8f83\u4e0d\u50cfEngagement\u822c\u5012\u6c34\u843d\u6d77\u3002<\/p>\n<h2>\u5982\u679c\u60a8\u89c9\u5f97\u8fd9\u6587\u7ae0\u6709\u5e2e\u52a9\u5230\u60a8\uff0c\u53ef\u4ee5\u8bf7\u6211\u4eec\u4e00\u676f\u5496\u5561\u6216\u5728Facebook like \u6211\u4eec\u7684Page\uff0c\u8ba9\u6211\u4eec\u53ef\u4ee5\u628a\u5e73\u53f0\u505a\u5f97\u66f4\u597d\uff0c\u975e\u5e38\u611f\u8c22\u60a8\u3002<\/h2>\n\n\t\t\t<div class=\"woodmart-social-icons text-center icons-design-default icons-size-default color-scheme-dark social-follow social-form-circle\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" href=\"#\" target=\"_blank\" class=\" woodmart-social-icon social-facebook\">\n\t\t\t\t\t\t<i><\/i>\n\t\t\t\t\t\t<span class=\"woodmart-social-icon-name\">Facebook<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" href=\"#\" target=\"_blank\" class=\" woodmart-social-icon social-twitter\">\n\t\t\t\t\t\t<i><\/i>\n\t\t\t\t\t\t<span class=\"woodmart-social-icon-name\">Twitter<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" href=\"#\" target=\"_blank\" class=\" woodmart-social-icon social-instagram\">\n\t\t\t\t\t\t<i><\/i>\n\t\t\t\t\t\t<span class=\"woodmart-social-icon-name\">Instagram<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" href=\"#\" target=\"_blank\" class=\" woodmart-social-icon social-youtube\">\n\t\t\t\t\t\t<i><\/i>\n\t\t\t\t\t\t<span class=\"woodmart-social-icon-name\">YouTube<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" href=\"#\" target=\"_blank\" class=\" woodmart-social-icon social-pinterest\">\n\t\t\t\t\t\t<i><\/i>\n\t\t\t\t\t\t<span 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